How to Add Google Analytics to Your Website

Google Analytics is an application designed byGoogle that tracks metrics or statistics of a particular website. By adding Google Analytics to your website, you can track the amount of visitors to your website, the keywords they used to find your website, the names of search engines or other websites that referred visitors to your website and more. Adding Google Analytics to your website may be useful if you want to increase traffic and improve conversion rates, among other metrics. Here are steps on how to add Google Analytics to your website.

1. Sign up for Google Analytics. Visit www.google.com/analytics/ to sign up or sign in to Google Analytics with your Google username and password. Click on "Access Analytics" or click on "Create an account now" if you do not have a Google account.
2. Access your tracking code. The tracking code is a string of HTML code you will copy and paste on every page of your website you want to track statistics for.
3. Add the tracking code to your website. Copy the tracking code and paste it into the HTML of your web page just before the closing head tag.
4. Verify your tracking code works properly. To make sure Google Analytics will begin tracking your website data, return to the Overview page that shows your website accounts. Select the account you want and from the Actions column, click on "Edit." In the top right section of the Main Website Profile Information box, click on "Check Status." In the Tracking Status Information box, you will be able to verify whether or not your tracking code was properly installed.
5. Allow 24 hours for Google Analytics to begin tracking your website data.

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